Stoke-on-Trent Privacy Policy

Data We Gather

We gather and handle various types of personal information, including:

2. Your Information Usage

Your personal information is used for these key purposes:

• Service Provision in Stoke-on-Trent:
  • We handle the processing and management of your vehicle rental bookings and contracts. This includes verifying your identity and confirming that you meet our rental criteria. We also facilitate the vehicle collection and return procedures, alongside processing payments and managing any associated deposits and charges.
• Customer Communication (Contractual Obligations and Legitimate Interests):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your inquiries and offering dedicated customer support. Informing you of any modifications to our services or policies.
• Marketing Consent and Legitimate Interest in Stoke-on-Trent:
  • We will send promotional offers, newsletters, and service updates if you have given consent or we have a legitimate interest. You can opt out at any time.
• Service Enhancement in Stoke-on-Trent (Legitimate Interest):
  • Evaluating website interactions to improve user experience and site functionality. Researching to refine our vehicle fleet and service offerings.
• Legal Compliance in Stoke-on-Trent Car Hire:
  • Meeting local legal and tax obligations. Protecting against fraud and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Personal Information

• Service Partners in Stoke-on-Trent: We collaborate with third-party companies, including payment processors and IT support, to facilitate our services. They are contractually required to safeguard your data.

We do not share your personal information with third parties.

Data Protection Standards

We apply suitable technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or loss. This includes the use of encryption, access controls, secure servers, and routine security evaluations. It is important to acknowledge that no method of internet transmission or electronic storage is infallible.

Data Retention Practices

We keep your personal information for only as long as needed to achieve the purposes for which it was gathered, including compliance with legal, accounting, or reporting obligations. The length of time we retain this information varies based on its type and the context in which it is processed.

Your Rights in Stoke-on-Trent

Your rights under UK data protection law include:

• Access to Your Information: Obtain a copy of your personal information records.

To exercise your rights, please reach out using the contact details provided.

Cookies and Tracking Practices

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You have the option to adjust your cookie preferences directly within your browser settings, allowing you to control your online experience effectively.

Updates to Policy

Our Privacy Policy may be revised from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how we handle your information.

Contact Information

For inquiries regarding this Privacy Policy or our data practices, please reach out: